quick query: +420 380 778 111 CZ EN DE

GDPR

uSERS PRIVACY POLICY AND USE OF COOKIES ON THE WEBSITES OF GRAFOBAL BOHEMIA S.R.O.

This Privacy Policy (hereinafter referred to as the “Policy”) describes which personal data is collected or created (processed).This Policy describes the types of personal data we collect when you use our Websites and Applications, as well as the way your personal data is used, shared and protected. You will also find an explanation of the options that you have in relation to your personal data and how to contact us

WHAT personal data we collect and WHEN

You are always asked in advance to provide us with certain personal data. This personal data includes your:

Contact details including name, email, phone number, and delivery address and invoicing address

Account login information, including the name used on the Internet, password and a unique user ID

Personal data such as gender, place of residence, date of birth, and purchase history

Payment information or credit card information

Pictures, photos, and videos

Personal settings (preferences) including your marketing and cookie settings

We receive additional personal data to enable functioning of certain features on our Websites and in Applications or Services.

Social networking information, including identity/login data and any information from your publicly-published posts about our company or your communication with us

When interacting with our Websites and Applications, data is automatically collected and shared with our company through the technology platforms that provide that experience. For example, your web browser or mobile device may share certain information with our company as they communicate with Websites or Applications. The data includes:

Device IDs, network access

Cookies, IP addresses, reference headers, data identifying your browser and its version, and web beacons and tags

Tools to control what we collect

When using our Applications, we also inform you that we collect and use data within standard app store licensing, mobile operating systems, and the Application experience. We also invite you to grant consent whenever it is needed.

In many cases, your web browser or mobile device platform will provide you with additional tools to control when your browser or device collects or shares specific categories of information. For example, your mobile device or web browser can offer tools to help you manage cookies or share location information. We recommend that you familiarize yourself with these tools that your device has.

WHY and HOW we use (process) your personal data

We use the following personal data about you:

In order to keep our business running and to continue improving our business, products and services

The data you provide us with can be used for our business purposes. For example, when you make a purchase, we can use this information for accounting, auditing, and other internal processing purposes. Or, for example, we may use the data about how you use our products and services to improve your user experience and also to identify (diagnose) technical or service issues and manage our Websites and Applications.

In order to protect our rights, property and safety or the rights, property and safety of others

We may also use the data about how you use our Websites and Applications to prevent or detect fraud, misuse, illegal behaviour, violation of our Terms of Use, and to comply with an order of a court, governmental authority or conditions established by applicable legislation.

For the purposes of general research and analyses

We use data about how visitors use our Websites, Applications, and Services to understand the behaviour or preferences of customers. For example, the information about how visitors search for this websites and find products or services can be used to better understand how best to organize and present our products in our shop windows.

Our company can share your personal data:

with related companies for the purposes described above.

with third parties – providers of personal data processing services on behalf of our company, for example for the processing of payments and /agenda/ of credit cards, sending and delivering, management and service of our data, distribution of electronic messages, research and analyses, brand management and product promotion, as well as for the purpose of administration of certain services and features.

with other parties to the extent necessary for: (i) compliance with or fulfilment of the calls of state authorities, court orders or relevant legislation; (ii) preventing the illegal use of our Websites and Applications or violation of the Terms of Use of our Websites and Applications and our Policy; (iii) defence of claims brought by third parties; and (iv) helping to prevent frauds and during fraud investigations (e.g. counterfeiting).

Personal data that we may have in relation to you may also be transferred if part or all of our business or business assets is sold (including reorganization, splitting, dissolution or liquidation). 

Your sharing

When you use certain features for social networks on our Websites or in our Applications, you can create a public profile that can include information such as your Internet name, profile picture, and the city where you come from.

Storing your data: We keep your personal data for as long as it is necessary to fulfil the purposes for which we have collected this data, unless otherwise provided in the applicable legal regulation. 

Your rights related to your personal data: You have the right to retract your consent regarding the use of your personal data. You also have the right to request: (i) access to your data, (ii) its editing it if the data stored by us are incorrect or inaccurate, or (iii) the change or deletion of your personal data. You also have the right to object to the processing of your personal data on serious and legitimate grounds relating to your specific situation / your particular position. In cases where we have received your consent to process your personal data, you have the right to retract this consent at any time. You also have the right to object to the processing of your personal data, including the possibility of refusing to use it for direct marketing purposes.

When using our Websites, our company receives and records information from your browser that may include personal data. To collect this information, we use a variety of procedures, such as cookies and pixel tags; this information may include your (i) IP address; (ii) unique identifier using cookies, cookie information and information about whether your device has the software needed to access certain features; (iii) unique device and device type identifier; (iv) domain, browser type and language, (v) type of operating system and its settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your steps on our Websites, such as clicks, purchases, and highlighted preferences; and (ix) access time and reference URLs.

Through the Websites, third parties may also collect information using cookies, plug-ins, and third-party widgets. These third parties collect data directly from your web browser and their processing is subject to their own privacy policy. 

We use cookies and pixel tags to track how our customers use the Websites and to understand our customer preferences (such as country and language choices). This enables us to provide our customers with services and to improve their Internet experience. We also use cookies and pixel tags to obtain aggregate site traffic and communication data, to track trends and obtain statistical data to further improve our Websites. We basically use three categories of cookies on our Websites:

Functional: These cookies are required for basic site functionality and are therefore always turned on; this includes cookies that allow us to remember you when you browse our Websites during a single visit or, if you wish, during each visit. They help create shopping cart content and go through the payment process, as well as help in securing and complying with legal requirements.

Improved performance: These cookies allow us to improve the functionality of our Websites by monitoring their use. In some cases, these cookies improve the response speed to your requests and allow us to remember your choices for that site. If you refuse these cookies, this may lead to recommendations being inaccurate and site traffic slowing down.

Social media and advertising: Social media cookies offer the ability to link you to social networks and share content from our Websites. Ad cookies (third-party cookies) collect information to help better tailor advertising to your interests, on and off our Websites. In some cases, these cookies also include processing of your personal data. Rejection of these cookies may result in the display of an ad that is not so relevant to you, or the inability to effectively link you to Facebook, Twitter, or other social networks, and/or inability to share content on social media.

You can always change your preferences under the “Cookies Settings” section at the bottom of each of our Websites.

Legislation and our practices are changing over time. If we decide to update our Policy, we will place the changes on our Websites and in the Applications. However, if we fundamentally change the way we handle personal data, we will notify you in advance, or if required by law, we will ask for your consent before such changes are made. We strongly recommend that you read and regularly check our Policy to ensure that there are no changes.